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OUR TEAM

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Beth A. Farley
CEO & PRINCIPAL ARCHITECT
FOUNDER

To design and build homes that people love and in which they can thrive has been Beth’s passion from a very young age. Key elements should be aesthetically beautiful, ease of living, a profusion of natural light and clean air, affordability and zero net energy. From entitlement to building permit, breaking ground to ribbon cutting, this process brings structures into the world that will last in our environment well over 100 years. It is important to get it done right. Sustainability at all levels is key to all our futures.

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Beth has worked on many multifamily projects that include over 500 residential units, both market rate and affordable, and over 100 single family homes. Designing for the needs of the occupant at different phases of their life is crucial to developing homes that are flexible and work for all periods of a lifetime. Making the home highly valuable and lived in longer by the occupant. Creating outdoor spaces for community, playing and gardening is a priority in every project.

 

Swinging a hammer and gardening have always been a part of Beth’s life and in 2021 she became a licensed General Contractor in California. Along with holding a California Architecture license, Beth can complete the circle to take a project from raw land entitlement thru construction and into occupancy.
 

BACKGROUND AND EDUCATION

 

Born in Holbrook, Arizona; grew up in Alamosa, Colorado. 

After graduation from college in Tempe, Arizona; traveled Europe for nine months to see the old-world architecture.

Worked for Antoine Predock FAIA in Albuquerque New Mexico and McNelly Cohen on Martha’s Vineyard, Massachusetts before starting own company.

 

Principal partner of Kellogg & Associates in Santa Rosa, California.

Principal Architect and partner of Healthy Buildings, Napa California.

CEO, Principal Architect of GRID Design Build, Napa California.
 

Four amazing daughters, two wonderful sons-in-law and one darling grandson.

 

BArch, Arizona State University, Architecture

CA Licensed Architect, C33797

CA Licensed General Contractor, B1082380

LEED Green Associate

Lisa Massaro
CFO & MANAGING PRINCIPAL 
FOUNDER

Lisa has a desire to build communities. She is from a large family and has deep “sixth generation” roots in Napa County.  She is a Senior Executive with over 20 years of leadership experience building collaborative teams, brands, and guiding organizations.

A compassionate leader with a focus on financial results, innovation and creativity, strong communication and a decisive management style that inspires teamwork across all departments.

Industries: Wine, Hospitality, Non-Profit, Architecture and Construction.

 

COMMUNITY INVOLVEMENT 

  • Kiwanis Club of Napa

  • Lucky Penny Productions

  • R Ranch at the Lake Owners Association

  • City of Napa Housing Element Steering Committee 2007 - 2015

  • City of Napa Housing Element Steering Committee –2015 – 2023

  • Skyline Riders Napa

 

Graduate Class 20 – Leadership Napa Valley

Graduate –2009 Western Association of Chamber Executives Academy.

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Bob Massaro
IN MEMORIAM
1953 - 2024

SUMMARY

Bob passed away suddenly in May of 2024. He was loved by many in the Napa Community. We are keeping his profile here because he will always be a part of this team in spirit. He will continue to inspire his wife, Lisa, and his favorite Architect, Beth, to take up the housing challenge and continue Onward!

 

The City of Napa Planning Commission, that Bob served on at his passing, held a tribute for Bob on June 6, 2024. You may watch it online here https://napacity.granicus.com/player/clip/3026?view_id=2&redirect=true
 

As Director of Development and President of Construction for GRID Design Build, Inc, Bob has worked for over 40 years to improve the health and well-being of people, and that of our planet, through the built environment. 

Net-Zero Energy housing (ZNE), beyond-green building technologies, and creative investment vehicles are the tools that have enabled Bob to successfully build over 200 very sustainable projects throughout California. As Developer, Architect, Contractor and Consultant, the companies led by Bob focus on market-rate, workforce and affordable housing projects, both single family and multi-family. The team includes Architects, Project Managers, Construction Managers, LEED APs and Green Building Consultants. 

During his 27 years as a resident of the City of Napa, Bob’s companies have developed over 100 housing units in the City and over 160 throughout the entire County of Napa. His overall project portfolio includes over 200 projects having designed and / or built hundreds of homes and commercial projects throughout California.

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COMMITTEES AND ORGANIZATIONS (CURRENT AND PAST SERVICE) 

  • City of Napa Planning Commissioner – Jan 2021 to current (Chair)

  • Chairman - United States Green Building Council; Redwood Empire Chapter

  • First Five Napa Network – Community Cohort #1

  • Founding Board member and Executive Committee – Sustainable Napa County Founding Member, Napa County Housing Coalition

      Member, Napa County Affordable Housing Task Force

  • Engineering and Innovation Complex Steering Committee – Loyola Marymount Univ. Public Policy Committee – Gasser Foundation Sustainability Initiative

  • Founding Chairman – Napa Development Advisory Committee

  • Member – Steel Framing Alliance

  • Member (Associate) – American Institute of Architects (East Bay Chapter)

  • Member – Napa’s Soscol Redevelopment Area Stakeholder’s Committee 2006 Member – Napa’s Downtown Mixed – Use Development Committee 2005

  • Member – Napa’s Residential Design Guidelines Committee

  • City of Napa – Assistance for Green Building Ordinance (2008)

  • City of St. Helena – Assistance for Green Building Ordinance (2008)

  • Alameda County – Assistance for Green Multi-Family Guidelines (2008)

 

AWARDS/PUBLICATIONS

  • Napa Climate Now – “Climate Champion for Napa County 2022”

  • “Beyond the Boardroom” Feature on Bob Massaro – North Bay Business Journal 2012 “Intriguing Business” – Napa Valley Life Magazine 2011

  • “Pioneers & Visionaries in Green Industries – 2009 

  • “Leaders in Green Technology” North Bay Business Journal - 2011

  • Builder/Architect Magazine – Cover Story June 2008

  • Solano Magazine – April/May 2008

  • SAFE-BIDCO 2008 Green Entrepreneur Award

  • 2008 California Legislature Assembly Resolution By Honorable Patricia Wiggins, 2nd Senatorial District and the Honorable Noreen Evans, 7th Assembly District – Recognition for “Excellence in Sustainable Business Practices and Environmental Stewardship” 

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CONFERENCE PRESENTATIONS 

  • “Re-Building Northern California after the fires” Greener Builder Conference, San Francisco 2018 

  • “Case Studies and Challenges: Supply Chain Innovations Supporting Residential ZNE” PG&E Zero Energy Conference, UC Berkeley 

  • Net Energy Conference, Humboldt 2017

  • “Zero Net Energy: Self Powered Properties” Sustainable Enterprise Conference 2017

  • “Developing ZNE & ULWC” Zero Net Energy Conference 2016

  • “Retooling the U.S. Housing Industry, Scottsdale, Arizona 2016

  • “Beyond Cal-Green: Cost-Effective Zero Net Energy Homes”             Bay Area Regional 

  • Energy Network (BayREN) September Forum, Oakland 2016

  • “A Different Way to Address Housing Development Challenges” 

  • North Bay Housing Summit 2015

  • “Communities by Design” Social Venture Network, San Diego 2014

  • “Intro to New Building Technologies”, USGBC Conference,             San Francisco 2012 

  • “Building a Better City” TEDx Talks, San Mateo 2011

  • “Build it Green Conference” Portland, Oregon 2011

  • “A Sustainable Napa Valley” Rotary Club of Napa 2009

  • Keynote: “Why Less is More” The Future and Green Technology, Santa Rosa & Napa Community Colleges, St. Helena (Napa Valley) 2008

  • “Sustainability as a Leadership Issue” Leadership Salon, Napa 2008

  • “Sustainability and the Business Community” Green & Sustainable Practices Committee, Napa 2008

  • “The Business Case for Green Buildings” Continuing Legal Education Intl.; San Francisco 2008

  • “Green Case Studies” Build It Green Training; Oakland 2008

  • “Green Public Policy” Silicon Valley Leadership Group Conference; San Jose 2007 

  • “Green Public Policy” West Coast Green; San Francisco 2007

  • “Green Public Policy” The Gasser Foundation Policy Summit; Yountville (2007)

  • “Green Construction Companies” West Coast Green; San Francisco 2007

  • “The Benefits of Going Green” Rotary Club of Napa 2007               (two venues)

  • “The Hazards of Going Green” Las Vegas Housing Conference 2007

  • “Green Housing Trends” Las Vegas Housing Conference 2007

  • “Green Multi-Family Housing” West Coast Green 2006

  • “Global Warming and Green Buildings” Rotary Club of Napa 2006

  • “A Sustainability Overview” Rotary Club of Calistoga 2006

  • “Indoor Air Quality” Green Fusion Design Center Marin County 2006

  • “Multi-Family Housing-Green Technology and Practice”                San Francisco AIA 2005

  • “Green Framing Systems” Sonoma State University- Sustainability Program 2004

  • “Green Multi-Family Trends” CCIM Conference Desert Hot Springs 2004

  • “Green Trends Workshop” Marin County 2004 

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